Timothy Taylor's has released its popular Hopical Storm beer in cans as part of efforts to gets its products to a younger audience.
'Hopical Storm' was originally launched as a cask ale and became the Keighley-based brewery's first keg beer back in 2020.
It's described as having "flavours of mandarin, mango and passion fruit that unleashes a tropical cyclone of refreshment".
Timothy Taylor’s Chief Executive, Tim Dewey, says: “Hopical Storm is a delicious 4% triple-hopped sessionable pale ale that strikes thirst and is a characterful twist on the tradition associated with Timothy Taylor’s.
"Having launched successfully in cask and keg, we recognised that Hopical Storm cans would be a logical extension to our range as they would suit the style and flavour profile. The decision has been welcomed by pub and bar operators who might not necessarily have the cellar space or rate of sale required for a draught beer as well as supermarket and off-licence retailers who saw the potential for a refreshing triple-hopped pale ale that is more accessible than higher ABV beers in the category.
"This is a new approach for a brewery that was established in 1858 but one thing that is never compromised, no matter how a Timothy Taylor’s beer is presented, is quality. So, whilst Timothy Taylor’s core business remains in cask beer, Hopical Storm has become a core keg product but can also now be served in cans in a wider range of hospitality venues, at home or at outdoor events with drinkers reassured that they will still enjoy ‘that taste of Taylor’s’ they have come to expect.”
Hopical Storm is brewed using five UK-grown hops in three stages of hopping - Cascade and Whitbread Goldings in the copper, Cascade and Chinook at the hop back stage, then dry-hopped with Jester and Ernest. Combined with Timothy Taylor’s natural Knowle Spring water, fine barley malts and the unique Taylor’s Taste yeast to create the tropical storm of flavour and aroma. Hopical Storm is notable for its pale golden appearance and clarity.
It is also vegan-friendly, wearing the distinctive Vegan Trademark and certified by The Vegan Society.
The 440ml aluminium cans have a distinctive orange branding that the brewery says characterises the burst of fruit aroma and flavours - and a cut-out silver lightning flash which symbolises Hopical Storm’s "ability to strike thirst".
Tim Dewey added: “Timothy Taylor’s is an independent Yorkshire business that operates with honesty, integrity and consistency - and is committed to brewing quality beers, using only the best ingredients, for everyone to enjoy.
"The development of Hopical Storm is a great example of building and investing in quality, premium brands for the future and the evolution from cask to keg to can ensures that we can get this delicious beer in the hands of thirsty drinkers who want a refreshing beer wherever they are and whatever the occasion.”
The canned version of Hopical Storm is already available in many branches of Sainsbury's Waitrose and Booths - including the Ilkley store locally.
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