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Keighley’s £1 bus bargain is now even bigger

Keighley East district councillor Caroline Firth, who suggested the move, and the bus operator’s Commercial Director, Paul Turner

The Keighley Bus Company slashes East Morton’s bus fares after a quarter of a million £1 trips made across town in just seven months

It’s already one of the lowest prices for a bus journey anywhere in Britain – and Keighley’s money-saving £1-a-trip fare deal has just got even bigger!

The Keighley Bus Company says that in the seven months since its £1 maximum fare was introduced for journeys within the town and to Airedale Hospital, 250,000 journeys have been made using the price-busting deal.

Following a suggestion from Keighley East Councillor Caroline Firth, the bus operator has now extended the area covered by its £1 fare cap to cover East Morton, up to and including the stop outside the Busfeild Arms.

Working in partnership with the West Yorkshire Combined Authority (WYCA) led by the Mayor Tracy Brabin, The Keighley Bus Company secured Government funding last September worth £2.7 million over three years to deliver improvements aimed at attracting more people to choose the bus and cut congestion and pollution.

That funding package is already supporting more buses, more often on three of the bus firm’s most popular local routes in Keighley, along with the £1 maximum fare for one way trips in Keighley, including Ingrow, Bracken Bank, Fell Lane, Laycock, Braithwaite, Uttley, Airedale Hospital, Stockbridge and Thwaites Brow.

The Keighley Bus Company’s Commercial Director, Paul Turner, said: “Our £1 fare is proving a great success, with a quarter of a million journeys in just seven months.

“Thanks to partnership working between ourselves and WYCA, supported by the Government through its Bus Service Improvement Plan, we have now been able to extend our £1 maximum fare on our K4 route to include all bus stops between the Busfeild Arms at East Morton and Keighley Bus Station.

“Councillor Firth asked us if we could extend our £1 fare cap zone from its previous boundary stop at Morton Cemetery to the Busfeild Arms – something we’re happy to do, especially in view of the popularity of our £1 maximum fare offer across Keighley.”

Keighley East district councillor, Cllr Caroline Firth, said: “I sit on WYCA’s Transport Committee, and had the opportunity to approach Paul after a meeting to explain the £1 fares weren’t fully benefiting the people of East Morton. I urged him to consider extending the boundary of the route into the village. 

“I’m delighted Paul took this feedback and suggestion on board, and that The Keighley Bus Company has been so quick to implement the change.”

Full details of the K4 route and timetable, plus all other routes operated by The Keighley Bus Company, are available online at: transdevbus.co.uk/Keighley, in printed timetables from the travel centre at Keighley Bus Station, and via the free to download ‘Transdev Go’ mobile app.
 

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