Buses across Keighley, Skipton and Ilkley are wearing poppies this week and operator Transdev is offering free travel on Remembrance Sunday to current and former armed forces personnel.
The Keighley Bus Company's vehicles are being adorned with large commemorative poppies to encourage its thousands of daily passengers to remember those who made the ultimate sacrifice for their country.
The operator is also providing free travel this Sunday (14th November) to all current service personnel with forces ID, and to veterans in uniform or with their medals.
CEO of parent firm Transdev, Alex Hornby said: “With the impact of the pandemic still being felt by many veterans and their families, it’s more important than ever that we continue our support for the excellent work done by the Royal British Legion.
“We hope that by prominently showing our support for the Poppy Appeal on our buses, many of our customers will join us in contributing to this excellent cause.
“We want to remember those who gave their lives for our freedom, and to support those living with the impact of conflict today. All of our teams at our depots across the North are fully behind this.”
The bus firm says it hopes that as a highly visible symbol of remembrance, its bus poppies will help to encourage its customers to buy and wear their own poppies with pride.
Buses run by each of Transdev’s ten local bus operators across the North, including The Keighley Bus Company, will now display poppies ahead of Remembrance Sunday, when the region and the nation will pause to remember the fallen.
On Remembrance Day this Thursday (11 November 2021) and on Remembrance Sunday, and where it is safe to do so, Transdev’s buses will also pause at 11am to observe two minutes’ silence in memory of those who gave their lives in defending our nation.
